Discover & Validate

A Foundations Program


  • Completed Business Model 101 
  • Have a Lean Canvas prepared 
  • Willing to start talking to potential customers 
  • Need a framework for measuring the demand for your product 
  • Already have a product but have not discovered a market for your product or service and looking to circle back and test market segments


Building on your business model, Discover & Validate aims to help you learn about customer discovery—where they are, what they need, and how to validate and build the confidence to move forward.

Over five weeks of two-hour sessions, either fully live online or fully in person depending on the cohort start date, you’ll receive hands-on support from experienced facilitators, meet like-minded problem solvers, and come away with customer discovery data.


  • Customer interviews to help determine next steps in what you’ll build 
  • Clarity of customer segments, problems they have, and value they’re looking for in a product/service 
  • Validation of a market for your solution
  • Understanding of the demand for your solution
  • Ready to start building your first solution (MVP)
  • Ready for Alberta Catalyzer: Engage or Build, Test & Learn Workshop Series

The early days of a startup are full of excitement and fear. The Discover and Validate series offered by Edmonton Unlimited led me to a new paradigm of thinking similar to Alice in Wonderland where every belief was turned upside down. This is a course that fundamentally dismantled my beliefs and reassembled them into an indisputable business canvas and value proposition. I was challenged out of my comfort zone and my energy was consistently supported by Allan and Gino’s authenticity and fantastic coaching. There’s no better way to start a new adventure than with a collective of like-minded individuals who are invested in my success. A 5-star recommendation to those considering Discover and Validate.


Sign up for the next series of Discover & Validate.

This program is partially funded through the City of Edmonton and offered at no cost, thanks to Alberta Innovates, through the Edmonton Regional Innovation Network.

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