Discover & Validate

A Foundations Program


  • Completed Business Model 101 
  • Have a Lean Canvas prepared 
  • Willing to start talking to potential customers 
  • Need a framework for measuring the demand for your product 
  • Already have a product but have not discovered a market for your product or service and looking to circle back and test market segments


Building on your business model, Discover & Validate aims to help you learn about customer discovery—where they are, what they need, and how to validate and build the confidence to move forward.

Over five weeks of two-hour, live online sessions, you’ll receive hands-on support from experienced facilitators, meet like-minded problem solvers, and come away with customer discovery data. 


  • Customer interviews to help determine next steps in what you’ll build 
  • Clarity of customer segments, problems they have, and value they’re looking for in a product/service 
  • Validation of a market for your solution
  • Understanding of the demand for your solution
  • Ready to start building your first solution (MVP)
  • Ready for Alberta Catalyzer: Engage or Preflight: Build, Test & Learn

The early days of a startup are full of excitement and fear. The Discover and Validate series offered by Edmonton Unlimited led me to a new paradigm of thinking similar to Alice in Wonderland where every belief was turned upside down. This is a course that fundamentally dismantled my beliefs and reassembled them into an indisputable business canvas and value proposition. I was challenged out of my comfort zone and my energy was consistently supported by Allan and Gino’s authenticity and fantastic coaching. There’s no better way to start a new adventure than with a collective of like-minded individuals who are invested in my success. A 5-star recommendation to those considering Discover and Validate.


Sign up for the next series of Discover & Validate.

This program is partially funded through the City of Edmonton and offered at no cost, thanks to Alberta Innovates, through the Edmonton Regional Innovation Network.

Similar Programs

Student Founders

Offering young entrepreneurs who are building an early-stage innovative product or service support to launch their ideas into a growing startup success.

Edmonton Unlimited and Student Innovation Centre Workshops

The Student Innovation Centre within the Faculty of Science at the University of Alberta and Edmonton Unlimited are working together to help bring your big ideas to life. Through this partnership, those interested in innovation and entrepreneurship are invited to attend one or all of these FREE in-person workshops. These workshops are designed and delivered by the Edmonton Unlimited Program Team. Each workshop can be taken in sequence or as a stand-alone session. 

Post Secondary Institution (PSI) Executive In Residence

Students, staff, and alumni* of Edmonton’s post-secondary schools interested in building a technology-based company can access the support of an Executive in Residence (EIR) on campus.

Studentpreneur Summer Grant

This opportunity provides financial support, expert mentorship, and a collaborative platform, all crucial for cultivating a new wave of entrepreneurs ready to make their mark in the business world.

Testing Business Ideas

Do you want to validate your ideas before fully committing to them? As a startup, entrepreneur, or builder it can be difficult to know what to test and experiment on.

Post Secondary Institution (PSI) Business Development Support

Students, staff, and alumni of Edmonton’s post-secondary schools interested in building a technology-based company can access support through the Business Development Support (BDS) program.
Scroll to Top