Testing Business Ideas


Who's It For

  • Completed a business model
  • You’ve had conversations with potential customers

What You'll Do

Do you want to validate your ideas before fully committing to them? This workshop follows the principles in “Testing Business Ideas” by David J. Bland and Alexander Osterwalder.  

Whether you are an entrepreneur, startup founder, or business leader, this workshop is for you. You will leave with a deeper understanding of customer development, lean startup, and business model generation. Most importantly, you will have the tools and confidence to validate your ideas and bring them to life. 

You’ll learn:  
  • Two-hour workshop
  • Learn practical techniques for rapid and effective experimentation in business development
  • Understand systematic approaches to reduce the risk of failure in testing business ideas
  • Break down ideas into prioritized, testable assumptions
  • Gain clarity on choosing the right experiments
  • Identify and address the most significant risks to your business
  • Hands-on exercises from experienced facilitators 

How To Apply

This workshop is free, but spaces are limited. Register now to secure your spot! 

This program is partially funded through the City of Edmonton and offered at no cost, thanks to Alberta Innovates, through the Edmonton Regional Innovation Network.

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