Programs

Testing Business Ideas

Recommended:

Who's It For

  • Completed a business model
  • You’ve had conversations with potential customers

What You'll Do

Do you want to validate your ideas before fully committing to them? This workshop follows the principles in “Testing Business Ideas” by David J. Bland and Alexander Osterwalder.  

Whether you are an entrepreneur, startup founder, or business leader, this workshop is for you. You will leave with a deeper understanding of customer development, lean startup, and business model generation. Most importantly, you will have the tools and confidence to validate your ideas and bring them to life. 

You’ll learn:  
  • Two-hour workshop
  • Learn practical techniques for rapid and effective experimentation in business development
  • Understand systematic approaches to reduce the risk of failure in testing business ideas
  • Break down ideas into prioritized, testable assumptions
  • Gain clarity on choosing the right experiments
  • Identify and address the most significant risks to your business
  • Hands-on exercises from experienced facilitators 

How To Apply

This workshop is free, but spaces are limited. Register now to secure your spot! 

This program is partially funded through the City of Edmonton and offered at no cost, thanks to Alberta Innovates, through the Edmonton Regional Innovation Network.

Similar Programs

Discover & Validate

Once you've mapped everything out with the Lean Canvas, we'll guide you through talking to customers so you can build them something they love in the Discover and Validate Series.

Innovation Launchpad @ CUE

A space for all Concordia University of Edmonton (CUE) members to explore an idea and to provide design thinking and business perspectives to help you polish your idea into a viable, feasible and desirable company for you to lead.

Student Founders 2026

Offering young entrepreneurs who are building an early-stage innovative product or service support to launch their ideas into a growing startup success.

ELITE

The ELITE program provides hands-on learning and entrepreneurship training to help young Black innovators ages 15 to 22 navigate the world of innovation and technology.

Post Secondary Institution (PSI) Innovation on Campus

Students, staff, and alumni* of Edmonton’s post-secondary schools interested in building a technology-based company can access the support of an Executive in Residence (EIR) on campus.

Built World Challenge

Scroll to Top