Programs

Discover & Validate

A Foundations Program

Recommended:

Business Model 101

THIS IS FOR YOU IF:

Completed Business Model 101
Have a Lean Canvas prepared
Willing to start talking to potential customers
Need a framework for measuring the demand for your product
Already have a product but have not discovered a market for your product or service and looking to circle back and test market segments

WHAT YOU'LL DO

Building on your business model, Discover & Validate aims to help you learn about customer discovery—where they are, what they need, and how to validate and build the confidence to move forward.

Over five weeks of two-hour sessions, either fully live online or fully in person depending on the cohort start date, you’ll receive hands-on support from experienced facilitators, meet like-minded problem solvers, and come away with customer discovery data.

OUTCOMES

Customer interviews to help determine next steps in what you’ll build
Clarity of customer segments, problems they have, and value they’re looking for in a product/service
Validation of a market for your solution
Understanding of the demand for your solution
Ready to start building your first solution (MVP)
Ready for Alberta Catalyzer: Engage or Build, Test & Learn Workshop Series

The early days of a startup are full of excitement and fear. The Discover and Validate series offered by Edmonton Unlimited led me to a new paradigm of thinking similar to Alice in Wonderland where every belief was turned upside down. This is a course that fundamentally dismantled my beliefs and reassembled them into an indisputable business canvas and value proposition. I was challenged out of my comfort zone and my energy was consistently supported by Allan and Gino’s authenticity and fantastic coaching. There’s no better way to start a new adventure than with a collective of like-minded individuals who are invested in my success. A 5-star recommendation to those considering Discover and Validate.

Amal M, early stage founder C²

HOW TO APPLY

This program is partially funded through the City of Edmonton and offered at no cost, thanks to Alberta Innovates, through the Edmonton Regional Innovation Network.

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