Build, Test & Learn: Testing Business Ideas

Edmonton Unlimited - 10107 Jasper Ave
Posted: June 4, 2024
Date: June 4, 2024
Time: 6:30 PM - 8:30 PM
Venue: Edmonton Unlimited - 10107 Jasper Ave
City: Edmonton, AB

Validating Your Ventures with Confidence

Immerse yourself in an intensive two-hour workshop designed to validate your business concepts following the principles outlined in “Testing Business Ideas” by David J. Bland and Alexander Osterwalder. Whether you’re an aspiring entrepreneur or a seasoned business leader, this workshop equips you with practical techniques for rapid experimentation and effective validation of your ideas. By the end of the session, you’ll emerge with a deeper understanding of customer development, lean startup methodologies, and business model generation, armed with the tools and confidence to navigate the validation process and breathe life into your ideas.

Who is it for:

  • Founders and business leaders seeking to validate their ideas before committing significant resources
  • Entrepreneurs at any stage of their journey eager to refine their concepts through rigorous experimentation and validation

What you will learn:

  • Practical skills for rapid and effective experimentation in business development
  • Techniques such as Lean Canvas, assumptions mapping, hypothesis testing, and spirit cards
  • Systematic approaches to break down ideas into prioritized, testable assumptions and choose the right experiments


  • Insights into reducing the risk of failure through systematic validation of business ideas
  • Clarity in experiment selection and mitigation of critical risks to ventures
  • Confidence and tools necessary to validate ideas and propel entrepreneurial endeavors forward

This workshop is part of the Build, Test & Learn series. It is partially funded through the City of Edmonton and offered at no cost, thanks to Alberta Innovates, through the Edmonton Regional Innovation Network.

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