Build, Test & Learn: Product Development with David Ferris

Edmonton Unlimited - 10107 Jasper Ave
Posted: May 28, 2024
Date: May 28, 2024
Time: 6:30 PM - 8:30 PM
Venue: Edmonton Unlimited - 10107 Jasper Ave
City: Edmonton, AB

Mastering MVP (Minimum Viable Product) Workshop with David Ferris

Join seasoned product development expert David Ferris for an immersive workshop on building Minimum Viable Products (MVPs) to validate and iterate upon your business ideas. Tailored for aspiring founders and early-stage entrepreneurs, this workshop covers essential steps in MVP development, from problem identification to execution. Through this interactive session with hands-on activities, participants will gain insights into product management fundamentals, feedback loop utilization, and networking opportunities.

David Ferris is a Senior Product Manager at Jobber, where he has played a pivotal role in the company’s growth from 6 to 750 employees and its successful fundraising of over $240 million. With a wealth of experience, David brings insights into the importance of user understanding for future success. Outside of Jobber, he serves as Director of the Alberta Product Leadership program, dedicated to leveling up experienced Product Managers and Product Leaders.

Who is it for:

  • Aspiring founders and early-stage entrepreneurs
  • Individuals eager to develop functional prototypes for business validation and iteration
  • Anyone who wants to learn more about product development

What you will learn:

  • Identify market opportunities and define target audiences
  • Map out user flows and plan MVP development strategies
  • Grasp the fundamentals of product management and feedback loop utilization


  • Comprehensive understanding of the MVP development process
  • Proficiency in leveraging feedback loops for iterative improvement
  • Valuable connections with fellow founders for collaborative growth opportunities

This workshop is part of the Build, Test & Learn series. It is partially funded through the City of Edmonton and offered at no cost, thanks to Alberta Innovates, through the Edmonton Regional Innovation Network.

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