Programs

Preflight: Market, Sell & Pitch

The world needs you. It’s time to share.
Prerequisites:

About

The results are in. The data and the MVP (minimum viable product) show there’s a market for your solution. Next up, let us help you craft a pitch and decide how to share the word with the rest of the world about your business.

Sharing your product and business with the right markets in the right way is essential to growing your company. Build a strong brand, create a framework for filling your sales funnel and find the best way to reach your customers. 

This is for you if:

  • Completed Preflight: Build, Test, Learn. 
  • Have tested a prototype or MVP. 
  • Have evidence of product features customers are willing to pay for. 
  • Your product/business model is tech-enabled, meaning through technology it’s highly scalable and can grow beyond your own personal expertise, availability and geographic location. 

Details

WHAT YOU’LL LEARN
  • How to talk about your product/business

  • Sales planning

  • Positioning

  • Branding

  • Marketing tactics

READINESS CRITERIA
  • You have customers wanting to buy and/or use your product.

  • You are ready to sell and market your product.

  • You have a well-defined customer.

LOCATION, TIME & COST
  • Coming Up:

    • Click the button above for upcoming dates and to register.

  • 5 weeks of two hour live, online sessions.

  • $0, made possible by Alberta Innovates through the Edmonton Regional Innovation Network.

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