Programs

Preflight: Market, Sell & Pitch

The world needs you. It’s time to share.

Recommended:

Preflight: Build, Test & Learn

About

The results are in. The data and the MVP (minimum viable product) show there’s a market for your solution. Next up, let us help you craft a pitch and decide how to share the word with the rest of the world about your business.

Sharing your product and business with the right markets in the right way is essential to growing your company. Build a strong brand, create a framework for filling your sales funnel and find the best way to reach your customers.

This is for you if:

Completed Preflight: Build, Test, Learn.
Have tested a prototype or MVP.
Have evidence of product features customers are willing to pay for.
Your product/business model is tech-enabled, meaning through technology it’s highly scalable and can grow beyond your own personal expertise, availability and geographic location.

Details

WHAT YOU’LL LEARN

How to talk about your product/business
Sales planning
Positioning
Branding
Marketing tactics

READINESS CRITERIA

You have customers wanting to buy and/or use your product.
You are ready to sell and market your product.
You have a well-defined customer.

LOCATION, TIME & COST

Coming Up:
Click the button above for upcoming dates and to register.
5 weeks of two hour live, online sessions.
$0, made possible by Alberta Innovates through the Edmonton Regional Innovation Network.

Similar Programs

Business Model 101

Map out our idea and validate its potential using the Lean Canvas. Whether you're exploring entrepreneurship for the first time or it's your tenth time testing an idea, a strong foundation will set you up for success.

Experts On Demand

Growth-stage companies will be matched with one of 100+ experts, with international representation, providing 100 hours of one-to-one and industry-specific business coaching on operational topics.

Alberta Catalyzer: Traction

You have an MVP, you tested it on some customers, maybe you even have some early commitments. Now it's time to dig in and generate some traction.

Propel FastTrack

A targeted masterclass that gives entrepreneurs the skills and strategies they need in as little time as possible so that they can focus on building their company. Rather than touching on a range of different topics in a high-level way, we're focusing on one essential area at a time.

Innovation U: An Entrepreneurship Series

Adapted from Edmonton Unlimited’s Startup Foundation series through to Preflight: Market, Sell, Pitch is an inclusive program aimed at all innovators and entrepreneurs. Each class can be taken in sequence or as a stand-alone session and is designed to build upon one another.

Innovation Launchpad @ CUE

A space for all Concordia University of Edmonton (CUE) members to explore an idea and to provide design thinking and business perspectives to help you polish your idea into a viable, feasible and desirable company for you to lead.