Events

Discover and Validate [Virtual]

Edmonton Unlimited - 10107 Jasper Ave
January 22, 2025
Date: January 22, 2025
Time: 6:00 PM - 9:00 PM
Hey there!
So, you’ve taken Business Model 101…now what? It’s time to put your ideas to the test! End your year with a bang in our final Discover & Validate cohort—dive into customer discovery, refine your business model, and kickstart 2025 with confidence!
This Program Is for You If…
  • Have completed Business Model 101 and are ready to take the next step.
  • Want to validate your ideas before fully committing to a product or strategy.
  • Are looking to refine your target audience and improve customer messaging.
  • Are eager to test assumptions and reduce the risks of launching.
What You’ll Learn
In this FREE 5-week program, you’ll build on your Lean Canvas from Business Model 101 and dive into real customer discovery. You’ll gain hands-on skills in:
  • Finding and connecting with potential customers
  • Mastering interview techniques
  • Pinpointing key metrics to track
  • Validating your ideas through real feedback
…and so much more!
Why Customer Discovery?
Conducting customer interviews and validation brings invaluable benefits:
  • Confirm Market Demand: Ensure there’s real interest and willingness to pay for your solution.
  • Identify the Right Market: Zero in on your ideal customers and the segments most likely to benefit.
  • Guide Product Development: Shape product features and design based on what customers truly need.
  • Reduce Risks: Understand your market early, helping you avoid costly missteps and unnecessary pivots.
  • Strengthen Messaging: Use real feedback to refine your value proposition and resonate with customers.
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