This hands-on workshop empowers founders and growth leaders to realign with their customers and position their companies for product market fit. Through interactive exercises and real-world examples, you will learn:
- What is Product Market Fit: Hearing a real-world example from James Keirstead serial entrepreneur and technology and innovation ecosystem advocate. Breaking down the concept into easily digestible components for you to apply to your product.
- Segment your market: Master the art of market segmentation by grouping your customer types into distinct cohorts.
- Define your Ideal Customer Profile (ICP): Learn proven methods for defining the key characteristics of your ideal customer, ensuring your efforts are focused on the most promising prospects.
- Map the Customer Journey: Visualize the steps a customer takes when interacting with your product/business, from initial awareness to purchase and beyond, uncovering opportunities for improvement at every touchpoint.
- Align your Customer Journey with your Marketing/Sales Funnel: Effectively connect your customer journey map to your unique marketing and sales funnel, optimizing each stage for maximum conversion and revenue generation.
- Conduct Design Research for Testing: Explore design research methodologies to test your assumptions, validate your strategies, and gather valuable customer feedback for continuous improvement.
- Gather and Analyze Competitive & Gap Information: Learn practical techniques for researching and analyzing your competitors, identifying market gaps, and positioning your business for success.
Key Outcomes
- The concept of Product Market Fit (PMF)
- Market Segmentation: Grouping your customer types into cohorts.
- Ideal Customer Profile (ICP) Development: Methods for collecting and defining the characteristics of their ideal customer.
- Customer Journey Mapping: Visualizing the steps a customer takes when interacting with your product/business.
- Alignment of your Journey Map to your Unique Marketing/Sales Funnel and respective channels.
- The concept of applying Design Research Methodologies to test assumptions
- Customer discovery methods and application
- Competitive research and analysis tips
Join facilitator Brittney Roy (EIR) and guest founder James Keirstead President of Levven Electronics Ltd. for this session on Product Market Fit.