This workshop will focus on helping companies develop their value proposition by prioritizing their customers.
The goal of the workshop is to introduce participants to the idea of value proposition and being customer centric. What participants will walk away with are tools to help them rethink how their business focuses on customers today, where they can improve for tomorrow, and using the value proposition of the company as a whole to help them design their categories.
Outcomes:
• Participants begin to establish or refine their company’s value proposition
• Participants begin an exploration into understanding their customers’ needs
• Participants will consider how value proposition and customer experience fit into their marketing, operations, and sales efforts
About Joel:
Joel Magalnick, founder and Redesigner-in-Chief of North Then West, has always based the different progressions of his career in curiosity, from spending more than a decade as a journalist to working (and teaching) as a user experience designer. So much of that work has been focused on how his projects and his clients’ missions center their offerings around their customer. Joel earned a Bachelor’s degree in journalism from the University of Colorado and a Master of Communication in Digital Media from the University of Washington. He now lives in Edmonton, Alberta.