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Designed to empower fashion consumers to make meaningful purchases tied to climate activism.


, headquartered in Edmonton, empowers fashion consumers to make climate-conscious purchases. Led by CEO & Founder, Amal Merali, their app generates carbon footprint labels for fashion and apparel items and educates consumers about the impact of product-level carbon footprint on land, air and sea. By addressing carbon emissions and broader environmental issues, C² advocates for sustainable consumption. As Amal puts it, C² is “climate action led by conscious consumers”. With the fashion industry being one of the largest contributors to greenhouse gas emissions, C² aims to demystify the supply chain and enable consumers to make impactful, sustainable choices to reduce emissions.

Throughout 2023, Amal propelled C²’s business journey forward by actively engaging in various startup workshops offered by Edmonton Unlimited, which provided her with the essential tools and guidance necessary to refine and elevate her business ideas. Concurrently, her company’s selection as an industry Capstone Project at the University of Alberta reinforced its position in the market, contributing to C²’s continued growth and recognition.

Edmonton Unlimited’s combination of courses and friendly support team demonstrated this in easy-to-palate components. In less than one year, I am concluding the "proof of concept" while securing funding to further product development.

This year, C² is actively fundraising while also completing the technological advancements needed to support its business development and operations. This dual focus represents a critical growth stage for C² as it poises for growth as a trailblazer in the fashion retail industry.

To learn more about C² and the journey ahead, follow Amal Merali on LinkedIn. To read Edmonton Unlimited’s 2023 annual report, go here.

Programs made possible, thanks to Alberta Innovates, through the Edmonton Regional Innovation Network.

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