Now is the time for us, Edmonton's innovators, and our city. Headquartered in Alberta's capital city, Edmonton Unlimited harnesses the power of possibility and brings the very best of Edmonton to the world.
Our Funders
Our Mandate
Edmonton Unlimited is the city’s innovation agency—backing the entrepreneurs who are building what’s next. We support founders solving real-world challenges like climate, health, food systems, and digital access, helping turn big ideas into high-growth companies.
We show up with the right time—offering the tools, connections, and momentum builders that help Edmonton’s entrepreneurs move faster and go further. Whether it’s early traction or global expansion, we’re here to help local ventures grow in ways that matter.
We’re also connectors—bringing together post-secondaries, researchers, industry, and civil society to strengthen the city’s innovation ecosystem. When we work together, we drive smarter growth, unlock investment, and position Edmonton as a place where bold companies take root.
It all adds up to one clear goal: building a critical mass of entrepreneurs on what’s next—and making sure Edmonton is the place where they start, scale, and succeed.
Our History
Our organization was created in May 2020, with unanimous City Council support and a broad mandate to harness the transformational power of innovation and community building. Representing a diverse mix of entrepreneurs and governance experts, our inaugural board was selected by Edmonton City Council, and our founding CEO, Catherine Warren, joined the organization following a competitive national search.
From day one, our purpose has been clear: unite a globally recognized innovation community to create jobs and contribute to the city’s enduring economic vitality, resiliency and identity.
We operate in a big-picture context and are guided by 10 of 24 action items identified in Edmonton’s 2021 Economic Action Plan. To these, we lend our expertise and approach with ambitions of creating 121,000+ new jobs for Edmontonians by 2030.
Our innovation trajectory also corresponds with global trends and interests, including national and international investors who increasingly seek investment opportunities that provide environmental social governance returns. As with other leading innovation authorities around the world, we align with the United Nation’s Sustainable Development Goals.
Strategic Plan 2021-2025
We’re happy to share our Strategic Plan with you – our community. It draws upon the vision and expertise of our Board of Directors, numerous documents, and previous bodies of work. We have conducted research of urban innovation communities around the world, and sought out the views of business leaders, post-secondary institutions, innovation thought leaders as well as organizations dedicated to the growth and prosperity of Edmonton for all Edmontonians.
At Edmonton Unlimited, we are welcoming, inclusive and unconstrained by traditional definitions of innovation, business and entrepreneurship. Together, we will build on our city’s strengths and undeniable passion and support new business opportunities. This plan is a road map for how we will foster job growth, attract investment, and create value for our city. It will inspire innovation in the hearts and minds of all Edmontonians in everything we do and will position Edmonton as an inclusive global innovation capital.
Note: Our Strategic Plan was designed under our former placeholder brand Innovate Edmonton.
Together with our partners and our city’s innovators, Edmonton Unlimited will develop and sustain a globally recognized and relevant urban innovation ecosystem. We will create jobs and contribute to the enduring economic resilience, vitality and identity of the City of Edmonton and map local solutions and intellectual property to global challenges and mega trends.
Our values underpin all we do, our commitment to Edmonton, our employees, partners, and the wider world. At Edmonton Unlimited we value equity, diversity and inclusion, cross-pollination, innovation, bold action, working locally for global impact, working for the public good in the public eye.
We will develop an urban innovation ecosystem that builds productive relationships between all parties. This includes creating and nurturing a network that encourages individuals and organizations to exchange diverse approaches, perspectives, and solutions. It also means creating a powerful and compelling brand promise that is inclusive and representative of local expertise and talent and positions Edmonton on a global stage.
Edmonton is an inclusive global innovation capital with investible companies that tackle global challenges.
Our work is shaped by four fundamental principles:
- Our reach will be broad
- We support local innovators and innovation
- We will be global
- We will build our city
Professional Development
We deliver free business development courses and coaching to thousands of local innovators every year. We launched and lead an Accelerator Fund to attract world-class accelerators with an Edmonton footprint, serving local and international entrepreneurs. Our global accelerator partners: Plug and Play, 500 Global and Alchemist.
Pathfinding
We provide navigation services for founders, directing them to third-party supports, grants & investment, municipal and regulatory opportunities, and the like.
Positioning
We position our city-of-innovators on the global stage. Through storytelling, media, and marketing, we get the word out where it matters most: to Edmonton’s future customers, talent, investors and more.
Placemaking
We are building Edmonton’s newest innovation destination in the heart of downtown, soon to be located on 101st and Jasper Avenue, drawing attention to Edmonton’s innovation successes, contributing to downtown revitalization and sustainable development, and fostering civic pride and “innovation identity” in residents and students.
Partnerships
It takes the whole community working in concert to make our mark as a global innovation capital. By forging partnerships locally, nationally, and internationally, we bolster our reach and impact.
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Commitment Statement
Indigenous innovation has taken place on these lands, Amiskwaciwâskahikan/ᐊᒥᐢᑲᐧᒋᐋᐧᐢᑲᐦᐃᑲᐣ, Edmonton since time immemorial. At Edmonton Unlimited, we recognize, appreciate, and celebrate the First Nations, Metis, and Inuit innovators whose footsteps have marked these lands for generations. We respectfully acknowledge that we are situated on Treaty 6 territory, traditional lands of the Cree, Dene, Blackfoot, Saulteaux, Nakota Sioux, and Metis. We also encourage, support, and promote the resurgence of Indigenous knowledge and practices and are committed to empowering Indigenous innovation in the spirit of Reconciliation.
In the spirit of Reconciliation with Indigenous Peoples in Canada, Edmonton Unlimited commits to acting by:
1
Honouring the Truth & Reconciliation Commission of Canada’s Call to Action #92: “Business and Reconciliation.”
2
Providing education, to engage in conversations with and about Indigenous Peoples to understand the historic Truth of oppression and of systemic racism.
3
Building relationships and partnerships with Indigenous communities, businesses, entrepreneurs and supporting agencies.
4
Creating an environment that is inclusive, equitable and welcoming for Indigenous employees, partners, and public who may enter our spaces, be a part of our projects and programs, or engage with people across the organization.
5
Identifying and supporting opportunities for employment, contracting or procurement for Indigenous businesses and economic development partners.
6
Sharing knowledge and learning with our innovation ecosystem partners to encourage their ongoing Reconciliation efforts and to generate positive and lasting change.
We recognize that this journey of Truth and Reconciliation is one that will require time, resources, effort, attention, and intention across our organization. We are committed to learning, growing, listening, sharing, and taking action to support Indigenous innovation, Indigenous entrepreneurs, Indigenous organizations to realize the vision of the Truth & Reconciliation Commission’s call to action #92.
Connect With Us
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